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Project: COBATI Uganda

Project: COBATI Uganda


Product Description

COBATI a Community Based Tourism Initiative in Uganda

COBATI’s Focus is on Community Tourism and Women’s Empowerment.

Their vision is to empower people in Uganda fully participating in and benefiting from tourism in their localities.

Their mission is to enhance the capacity of local people to harness and realise the tourism potential within their midst, leading to improved livelihoods.

Their objective is to empower Uganda communities to develop and utilize community tourism as a tool for income generation.

History & Focus 

COBATI is a non-profit tourism NGO established in 1998 to help rural Uganda communities in high tourism potential areas supplement household incomes through community tourism enterprises. The focus is mainly on empowering women through homestead tourism, handicraft production, and rural hospitality.

They identified a gap between mainstream tourism, rural villages near conservation and cultural sights, and community-based products and then developed a concept to use community tourism to generate income. In 2000, the concept received recognition from the World Bank as a priority area for poverty alleviation.

Since 2005, COBATI has promoted the benefits of community tourism to target communities through mentoring, on spot training, and outreach visits. Initially the COBATI concept was not supported, as tourism planners did not think of combining tourism with the traditions and cultures of indigenous peoples or consider rural communities as viable destinations.

Community Based Tourism Initiative started as the idea and vision of one person, Maria Baryamujura and has grown into a locally and internationally recognized tourism NGO. They train and empower communities to harness the economic potential of their natural and cultural resources. And, we innovate ways for communities to enhance and diversify their tourism services and products.

Where COBATI Works 

COBATI promotes sustainable rural tourism development across Uganda. We presently serve the following areas in central and southwestern Uganda: Bombo Town Council, Nyimbwa sub-county in Luwero district, Mbarara municipality, Kashari county, and Kabwohe and Bushenyi districts.
COBATI Achievements
  • COBATI won the National Geographic/Ashoka Geotourism Urban Adventure Prize in 2009. The award recognized the COBATI community tourism model which demonstrates how to integrate the “Power of Place” into the travel experience.
  • COBATI was a nominee for the 2008 Commonwealth Business Council CBC African Business Awards in the Leader in Social Innovation category.
  • In 2006, COBATI Founder Maria Baryamujura was elected to the Ashoka Fellowship, a global association of leading social entrepreneurs. She was selected in recognition of her vision, commitment, and innovative solutions to use tourism as a tool to empower rural people to improve their livelihood using traditional skills, the environment, and natural and cultural resources.
  • COBATI was a finalist in the World Bank sponsored competition Development Marketplace 2000.

COBATI Founder, Maria Baryamujura

Maria Baryamujura is the Founder and Executive Director of COBATI. Her diverse experience in the tourism industry spans over 25 years. Besides being the lead promoter of COBATI, she holds prominent responsibilities in the tourism industry, which include Board member on various public sector institutions and Trustee of the Uganda Wildlife Education Centre.

Maria is an alumni of Golda Meir Mount Carmel International Training Centre where she attended a course in rural tourism development. She links her success in community based tourism to the knowledge and skills acquired from MCTC. Maria has been an ASHOKA Fellow since 2006. She was accorded a “Tourism Excellency Award” by the government of the Republic of Uganda on World Tourism Day for her contribution towards tourism development and women empowerment. Through Maria’s efforts, COBATI was a World Bank Development Marketplace 2000 Finalist.

As a stakeholder, Maria stands out due to her passion for presenting ideas about how the industry should focus on community tourism and how communities can be integrated with mainstream tourism. She attends international training events, workshops, fairs, and conferences. In addition, she consults with many NGO and for-profit businesses and is well-recognized in the tourism sector.

Community Tourism Work in Uganda

COBATI is spearheading the establishment of a network of homesteads and grassroots tourist attractions across Uganda that deliver quality hospitality services and products. The idea of homestead tourism is uniquely associated with Maria Baryamujura. She is an advocate of linking community tourism with established tourism circuits to provide more enjoyment for travelers and increased gains to communities. Maria educates communities on the potential of their endowments: their culture and way of life, historic sites, and natural resources. She has created a niche as a capacity developer for communities to create innovative ideas that generate income through tourism.

Maria recognizes that for her ideas to work she needs strategic networks and partnerships at the industry and market levels. Since 2000, she has relentlessly pursued collaborations with organisations interested in pro-poor tourism including SNV (Netherlands Development Organisation), Africa Wildlife Foundation, and United Nations Development Program.

Maria approaches her work with passion and commitment and views it as a personal mission. She is recognized as a champion for community issues. Maria is brave and not afraid to challenge the status quo. She is excited about the possibilities COBATI can achieve.

Read more about COBATI or contact them HERE





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